Why We’re Obsessed with Chirashi Posters (And Think You Will Be Too)

When we first started looking for art for our flat, we ran into a problem we didn’t expect: walls. Or rather, too many walls — but not enough space on them. Hallways, nooks, alcoves, and the little pockets between doors or bookshelves were begging for something beautiful. But standard-sized art prints felt overbearing, and anything smaller looked like an afterthought.

Then we discovered chirashi posters.

What Exactly Is a Chirashi Poster?

In Japan, “chirashi” means “to scatter.” In the world of cinema, it refers to the small, A4 or B5-sized posters given out in Japanese theatres to promote films. Unlike Western posters, chirashi are not simply shrunken-down versions of the same design — they often feature completely different layouts, colour palettes, and typography.

The result? A piece of art that stands on its own, even if you’ve never seen the film.

Why We Fell in Love With Them

For us, chirashi posters are about art first and foremost. We don’t collect them for rarity, re-sale value, or to keep in a drawer. We hang them, live with them, and let them add personality to our space.

Here’s why they’ve become our go-to art choice:

• Perfect for Small Spaces – Flats, apartments, or even just that awkward space above a desk — chirashi fit where bigger art can’t, while still feeling intentional and impactful.
• Bold, Unexpected Design – Japanese poster design often reinterprets a film’s essence in ways you never see in international marketing. Think dramatic typography, surprising colour choices, and cinematic crops that make you see a story in a new way.
• Conversation Starters – People are drawn in by their scale and style. Guests often lean in for a closer look, curious about the mix of Japanese text and familiar (or unfamiliar) imagery.
• Affordable, Yet Striking – You don’t have to break the bank to own a piece of art that feels original and curated.

How We Choose Our Posters

Every chirashi we sell has been hand-selected from trusted sources in Japan. We look for pieces that hold their own as art — whether that’s a minimalist 1980s drama, a vibrant action classic, or an indie cult favourite with typography that steals the show.

Some arrive in pristine condition, others bear the gentle signs of their journey — a softened edge, a faint crease — the kind of details that give paper art its soul.

Why They Belong in Your Home

If you love film, design, or simply want your space to feel personal and curated, chirashi posters are an easy way to make that happen. They’re small, but they’re bold. They fit anywhere, but they stand out.

In our own home, they’ve turned awkward corners into mini galleries, transformed a hallway into a cinematic timeline, and brought colour to places we didn’t think needed it — until they had it.

Explore our collection and see which pieces speak to you. Just be warned — once you start, it’s hard to stop.