Collecting Art in an Age of AI – Why Human-Made Art Matters

The last few years have changed how we think about images. AI can now produce “art” in seconds, churning out endless variations on command. In one sense, it’s a technical marvel. In another, it’s stripped a lot of meaning from the word “art” itself. When something can be endlessly generated, endlessly copied, it starts to lose its weight.

That’s why we believe human-made, historically rooted art is more valuable than ever — and chirashi posters embody exactly that.

These B5-sized Japanese film posters were designed by people — artists and typographers who poured intention into each decision. They were printed using physical processes, on specific paper stock, with inks that left their own subtle variations. And they were made for a reason: to promote a film to a real audience in a real place at a specific moment in time.

They can’t be replicated endlessly. Even reprints lack the tactile history of the originals — the same way a perfect photograph of a painting isn’t the same as standing in front of the real thing.

For collectors, this scarcity isn’t about price speculation. It’s about meaning. When you hang a chirashi on your wall, you know you own something finite — a piece that exists because an artist made it, not because an algorithm spat it out.

In an age of disposable images, these posters remind us that the best art has a story you can trace, a human hand you can feel, and a life it’s already lived before it reaches you. That’s not something AI will ever truly replicate.